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Nearly 400 law enforcement agencies in Wisconsin will be on the lookout for unbuckled drivers and passengers during the annual Click It or Ticket mobilization from Monday, May 19 through June 1.
“Click It or Ticket is more than just a slogan. Whenever officers see an unbelted motorist, they will stop the vehicle and issue a citation,” says David Pabst, director of the Wisconsin Department of Transportation’s (WisDOT) Bureau of Transportation Safety.
In addition to law enforcement efforts to increase compliance with Wisconsin’s safety belt law, WisDOT is using federal funding to broadcast TV, radio and web messages statewide urging motorists to buckle up. The messages feature Donald Driver, the Green Bay Packers’ all-time leading receiver and Dancing with the Stars champion, who also is a “driver who always wears his seat belt.” During Click It or Ticket, people can complete a fun and informative online traffic safety quiz at zeroinwisconsin.gov for a chance to win a Donald Driver autographed football.
According to WisDOT statistics, approximately one out of five motorists in Wisconsin does not wear a safety belt, and more than half of the drivers and passengers killed in crashes last year were not buckled up.
“Consistent safety belt use is the single most effective way to protect people from being ejected from a vehicle or thrown around violently inside it during a crash and possibly hitting another vehicle occupant with massive force,” Pabst says. “Our goal during Click It or Ticket and throughout the year is not to write more tickets. Through enforcement and education, we’re trying to convince everyone to buckle up voluntarily so that ultimately we can reduce the number of preventable traffic deaths to zero in Wisconsin. We all must do our part, and that starts by buckling up every trip, every time.”