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By Amber Hayden
GLENWOOD CITY — It has been a short 14 months since Curtis Nelson decided to venture into opening his own real estate office, but it has been a prosperous year for Bos Realty Group.
Nelson lives and works in Balsam Lake where Bos’s main office is located, and can be found in the office Monday through Friday 9 a.m. to 5 p.m. or by appointment on the weekends.
“I’m a contractor first, and I’ve been in the construction business for 14 years,” Nelson said. “We have a construction company in Balsam Lake, and this just seemed a natural progression into real estate because we are starting to do developments.”
Nelson had attended school in Long Beach, CA, and after five years decided to moved back to the small community of Balsam Lake because he liked the style of living that when you walked down the street, you knew the names of the owners of each business in town.
There are three offices which include Balsam Lake, Clear Lake, and Glenwood City, but Nelson explained their coverage area is not limited to just the three towns.
“We are located in these small town communities where we have a foothold in where the expansions are coming,” Nelson explained in regards to the ever growing expansions of Hudson, the Twin Cities, and Somerset areas.
The Small Business Association states that only 30% of new businesses fail during the first two years of being open, 50% during the first five years and 66% during the first 10. But there is little worry if Bos will close their doors in Glenwood City, according to Nelson, unlike if they were in a larger city such as Hudson or Stillwater where they were attempting to get their name out to the public in the mix of so many other realty companies.
Glenwood City residents will see a familiar face when going into the office as Jennifer Kuehl will be Bos’s local real estate agent.
“With a small town you have to be from here, you have to be local and know people,” Nelson stated. “And that is where we pick up Jen, she is our local agent here and is like ‘I know everybody’. Part of our niche is that we are very involved in our communities.”
“I’ve been in real estate since 2003 when I started out as a sales person for Century 21 in New Richmond,” Kuehl explained. “There has never been a brokerage in Glenwood City as long as I’ve been in real estate.”
Kuehl is excited to be working in Glenwood City after Nelson and Alison Blanchard, sales manager, reached out to her before she had taken a position with a brokerage firm in the Twin Cities.
In the past six months Bos, if they are able to close all sales by the end of the year, will have sold 65 homes, which exceeded Nelson’s expectations of 40 to 50 in year one.
Nelson believes what sets them apart from other companies is in their slogan, “ Why settle for a traditional realtor,” and wanting potential clients to get a home town feel the moment they walk in the door.
With every buyer or seller, Nelson knows there are issues that arise for both and hopes that Bos and his agents are able to put the client at ease.
For buyers there is always the struggle to free up time to view a home, to not end up paying more for a property because there wasn’t accurate market data, and worst of all the buyer can lose the home of their dreams because there was never a negotiation plan discussed with their realtor.
But Bos assures buyers they are there to help clients through each step of the process and there is never a contract unless all the bases are covered and needs are met.
A typical real estate agent is paid a full commission regardless of their performance, with no incentive for an agent to spend time and money marketing a property, or the property is priced incorrectly and the increased time on the market costs the seller money and added stress.
“People struggle to find someone they trust where they don’t make that connection and they don’t care about who you are or where your real needs are,” Nelson said. “Our group takes that time up front and it may take ten minutes or five days, to figure out what you really need. But we really push to take the time, learn who we are working with because they aren’t just a client they are a person.”
“There are some houses I see on the market right now that aren’t listed by local agents and the price point is off and needs to be adjusted,” said Kuehl.
The Glenwood City office will have a grand opening in the spring or summer, said Nelson, as long as it can be tied in with the community and an event that is taking place in town.
Kuehl added she had been in contact with the Glenwood City Chamber of Commerce about taking part in the progressive walk on January 24 but had not heard back on if Bos had been granted one of three spots.
“What you see is what you get with us, we are authentic,” Kuehl said. “And we tend to think outside the box, nothing is set in stone.”
“We help each other,” Nelson added. “Ideally, I’ll pick one day a week where I can visit Clear Lake in the morning, and Glenwood City in the afternoon so I can circle back around to Balsam Lake that evening.”
If anyone is looking to join Bos’s team as an agent, Nelson encourages them to reach out to him or Alison Blanchard to start the process.
“I look at the agents that we have as Alison’s team, and I help facilitate that,” said Nelson. “But I ultimately let her make that final decision because she is their direct manager. I just give my input and make sure they are good people.”
Bos Realty Group serves the areas of Amery, Balsam Lake, Clear Lake, Hudson, New Richmond, Osceola, Rice Lake, St. Croix Falls, Somerset, Turtle Lake, and Glenwood City.
He also added that individual agents are able to help clients outside of their coverage area if the agent chooses to.
Bos’s office is located at 234 Oak Street in Glenwood City, where NextGen was previously located, and can be reached at 715-972-0123 or by going on the website at BosRealtyGroup.com and clicking on the chat box. The office will be open 9 a.m. to 5 p.m. Monday through Friday, unless there is a showing where Kuehl is out of the office.