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The Wisconsin WIC (Women, Infant, and Children) Program is trading in paper food vouchers, for an electronic card, similar to a debit card.
For 40 years, WIC families have used paper checks to purchase the foods from WIC. The change is being called eWIC for “electronic” WIC. eWIC arrived in Saint Croix County on June 26th, 2015 and will be rolled out statewide by October 1st, 2015. Participants, staff, and vendors are excited about this change. This will allow participants to keep the card in their wallet, no more bulky checks to keep track of, make checking out at the store smoother and allow participants the chance to purchase only certain foods at a time, verses needing to purchase all foods on a paper check at once.
Serving over 100,000 participants monthly throughout Wisconsin’s 72 counties and over 800 locally, WIC’s goal is to provide nutrition education, breastfeeding support, nutritious supplemental foods, and health care referrals to low and moderate-income mothers, infants and children.
WIC helps strengthens families by providing nutrition education and wholesome foods to eligible participants. Moms, Dads, grandparents and other caregivers are all involved in WIC too!
What can WIC do for you?
• Educate on foods to eat (and not to eat) during pregnancy
• Receive breastfeeding education and support
• Educate on how to feed your infant and child
• Provide family with foods such as milk, eggs, cereal, juice, peanut butter, whole grains, beans/peas and fruits and vegetables. In addition to those foods, fully breastfeeding moms will receive cheese, canned fish and their infant will receive double the infant baby foods and baby foods meats. Summer $17 Farmers Market voucher.
• Referral to community resources such as medical and dental care and health insurance and Food Share benefits.
WIC is here for YOU! If you are interested in WIC services, call the Saint Croix County WIC office at 715-246-8359. Appointments are available for pregnant, breastfeeding and post-partum women, infants and children up to age 5. Income guidelines are moderate and accommodate many working families.