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The Tavern League of Wisconsin’s SafeRide Program saw a 13% increase in the number of rides offered to impaired individuals, according to the latest survey of participating Tavern League member establishments. Data in the 2013-2014 report shows over 80,000 rides, at a total cost of over $960,000, were provided throughout the state by Tavern League members. Locally, rides were provided by local TLW members.
For almost 30 years, the SafeRide program has been in place at participating TLW member establishments. Simply by alerting a bartender, server, or other wait staff, a customer is guaranteed a free, safe ride home.
“The Tavern League’s SafeRide program has a proven record of success,” says Tavern League of Wisconsin President Terry Harvath. “We know it keeps impaired drivers off the roads, making it safer for everyone throughout Wisconsin.”
Since 1985, the Tavern League and the Wisconsin Department of Transportation have worked in conjunction to administer the program, the largest of its kind in the country. Found in over 60 Wisconsin counties, the program has received national attention from the National Conference for Mayors for its efforts to reduce alcohol related crashes and fatalities. New information from Wisconsin
Department of Transportation indicates alcohol related crashes declined 45% since 2003, while fatalities have dropped 47%.
Tavern League Executive Director Pete Madland confirms the correlation between the TLW’s SafeRide Program and the new statistics. “Our members work very hard to make SafeRide a viable option for folks who feel they cannot safely drive. We feel it is an important factor helping the dramatic decline in alcohol related crashes in Wisconsin,” he says.
For more information on SafeRide please go to www.tlw.org and click on the SafeRide link.