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MADISON – Participation in the Tavern League of Wisconsin’s SafeRide program remains strong. In the past year, participating Tavern League member establishments provided 71,702 free rides home to customers throughout Wisconsin creating safer roads for everyone.
“It’s not a good idea to drive impaired. Our SafeRide program provides an alternative that is safe and it is free,” said President Terry Harvath.
The Tavern League and the Wisconsin Department of Transportation work hand in hand to administer the program. First established in 1985, the SafeRide program can now be found in over 60 counties throughout the state.
Anyone feeling impaired can get a free ride home from a participating Tavern League member.
“It is the largest SafeRide program in the country and we are very proud of our members who volunteer their time to make it a success,” said Pete Madland, Executive Director of the Tavern League.
The program received national attention from the National Conference of Mayors for its efforts to reduce alcohol related crashes and fatalities.
In Wisconsin, alcohol related crashes are down 36 percent since 2007 while fatalities have dropped 33 percent during that same period.
To use the program, simply ask your bartender if they participate in the Tavern League’s SafeRide program. If the answer is “yes”, simply ask for a ride and one will be provided free of charge.
“It is a great program that is an effective means of reducing fatalities by getting impaired drivers off the road,” said Madland.