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Proceeds from Powerade product sales go to area high schools

RIVER FALLS – Viking Coca-Cola Bottling Company is directing a portion of its sales of the products Powerade and Powerade Zero back to participating area high schools under a new program called “Powerade 4 U.”

Money will be collected on all Powerade and Powerade Zero products sold throughout the Viking Coca-Cola Bottling Co. territory and then divided to high schools based on a percentage of purchased beverages.

The program’s goal is to encourage active lifestyles through the support of school athletic programs, within the Viking Coca-Cola Bottling Co. franchise territory.

Participating area high-schools include: Baldwin HS, River Falls High School, Hudson HS, Ellsworth HS, Prescott HS, Durand HS, Pepin HS, New Richmond HS, Elmwood HS, Glenwood City HS, St. Croix Central HS, and Clayton HS.

Glenwood City HS received $385.82 donation through the “Powerade 4 U” program.

About Viking Coca-Cola Bottling Company:

Founded in 1953, Viking Coca-Cola is the ninth largest Coca-Cola bottler in the United States. Headquartered in St. Cloud, MN, Viking Coca-Cola has eleven branches throughout Minnesota and Wisconsin and bottles and distributes Coca-Cola products to over one-million people. Viking Coca-Cola is a privately held company, owned and operated by the Faber family of St. Cloud.