Small Biz Saturday

By Bill Rubin, St. Croix Economic Development Corporation Executive Director

Seeking year-end profitability, big box retailers and mega-malls needed a promotion to jumpstart holiday shopping immediately after Thanksgiving. Along came Black Friday, with overflowing carts at the registers, so-called door-buster specials, and occasional short fuses. Online retailers did the same for Cyber Monday, with or without compromising credit card security. Local businesses fought back with Small Business Saturday.

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